SSENSE
The Ask: Develop an innovative brand solution that strengthens direct consumer relationships, helping brands remain indispensable in a future where Google’s Universal Cart owns the shopping journey.INSIGHT: Shopping for fashion is personal. Strip away that feeling and the chemistry fades.
What if your clothes kept you connected to the next wave before it hits?
TAGGED
A customer buys a limited edition SSENSE tee with a hidden NFC chip in a INSSENSE clothing tag. The customer taps their phone with it to unlock an SSENSE ID and a 24-hour access window.
Features include; early access to new drops, styling submissions, event invites, brand lore and unlockable badges.
WINGSTOP
Create an NBA Finals-inspired product and collaboration that transforms Wingstop’s NBA partnership into a tangible, culturally relevant fan experience.INSIGHT: CHAMPIONSHIP-LEVEL HOSTING ISN'T ABOUT DOING MORE. IT'S ABOUT THE THOUGHTFUL DETAILS THAT MAKE ALL THE DIFFERENCE.
Art Direction and Product Design: Shane Chine and Micah Sanford
NIKE X OLYMPICS 2028
Design a large-scale Nike experience that inspires Angelenos to embrace the spirit of greatness and build excitement for the 2028 Olympic Games.
INSIGHT: Skateboarding’s image is loved by spectators but often disliked by those threatened by its freedom.
TURN THE CITY ON SHOWCASE
There’s no limit on where you can skate at when Nike is around.No bail outs, just bangers.
Nike turns the security infested skate spot “Westfield Century City Mall” into an Olympic skate showcase, where visitors spectate and watch their favorite skaters perform their best tricks, and encourage future Olympian skaters.
The bust level is low, so own the spot.
The bust level is low, so own the spot.
Location: Westfield Century city
Pro Skateboarder
Pro Skateboarder
Am Skateboarder
LAPL
Create a social-first campaign that turns LAPL’s Centennial into a high-attention moment, driving library membership by showcasing the surprising value of a library card.
INSIGHT: What would you unlock if you posessed the powers of an LAPL card? The knowledge is in your hands.
HISTORY’S QUIETEST FLEX
Introducing Card Chronicles — a short form mockumentary series treating the Los Angeles Public Library card like a mythical artifact.
Each episode interviews everyday people who happen to share names with celebrities ("No, not Michael Jackson the King of Pop — Michael Jackson, the janitor at LAPL") and spins their story into over-the-top folklore reenactments.
It ends with one real verified fact about an actual celebrity's LAPL connection.
UNIQLO
OVERVIEW: We transformed game-day tailgates into an immersive UNIQLO experiences with oversized AIRism T-shirt canopies that provide heat relief and a cooler game-day experience while letting fans experience the brand’s performance technology firsthand.
INSIGHT: about 15,000 people of all ages are treated annually for heat illness sustained during sporting events in the u.s.
Atlanta Olympics
372 of 2,912
People treated for heat-related conditions; 10 patients TRANSPORTED to hospitals.
Mississippi State football season
2 out of 3
of all spectator cases handled by first-aid , HEat related illness
Winconsin v. Alabama
3 out of 4
of Medicial calls were heat-related
THE GAMEDAY TEE
UNIQLO. A cooler EXPERIENCE
HOUSTON,TEXAS
ATLANTA,GEORGIA
MIAMI,FLORIDA
So we created A GAMEDAY OOH that brings the cool factor to the crowd.
We’re introducing one of the Coldest UNIQLO COLLABARATIONS with contemporary artist, SLAWN
Score exclusive UNIQLO x SLAWN game-day tees, available only at tailgates and select hometown stores.
Art Direction and Data Driven Storytelling: Shane Chine and
Micah Sanford
CASH APP
Problem:
Cash App has outgrown its reputation, but consumer perception hasn’t caught up. Despite offering legitimate tools for managing money, its association with casual transactions and scams makes it harder for people to see the platform as something they can rely on for more.
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INSIGHT: Shared experiences stop feeling shared when one person has to manage the money.
THE COST OF FRONTING
Cash App exposes the hidden burden of being the person who pays first, turning unpaid group expernses into something impossible to ignore.
We’re following unpaid tabs across OOH, film, social, and live boards—until friends settle up through Cash App Pools. It turns an awkward private responsibility into a shared group moment.
One road. Three reminders.
Boston, Massachusetts
Roadside billboards follow you, turning the drive itself into a physical expression of The Cost of Fronting. It is something that refuses to disappear, the receipt grows from the first execution to the next emphasizing the increased stress of payments.
FILM
Through Cash App Pools, users can turn an outstanding payment into a Cost of Fronting callout, putting their friends on blast across social and digital billboards.
Art Direction & Copywririting: Shane Chine and Harry Strafford
COACH
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PROBLEM: We’ve all seen A good outfit with clean silhouette… then you fill your pockets. Phone, wallet, keys, and headphones; Mostly everything we need for the day ends up stuffed into our pants, turning our pockets into extra baggage and throwing off the whole look.
INSIGHT: Warm weather means fewer layers and fewer pockets, but never fewer things to carry. Our essentials end up bulking our pockets, disrupting the silhouette we dressed for.
EDC(EMPIRE DOES CARRY)
Life has it’s season of outgrowing your pockets
Paris, France Soho,New York
Chelsea,New york
Chelsea,New York
Members unlock exclusive perks that includes a complimentary Empire 48 goodie bag and a special dish made just for the insiders.
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