LAPL
Create a social-first campaign that turns LAPL’s Centennial into a high-attention moment, driving library membership by showcasing the surprising value of a library card.
INSIGHT: What would you unlock if you posessed the powers of an LAPL card? The knowledge is in your hands.
HISTORY’S QUIETEST FLEX
Introducing Card Chronicles — a short form mockumentary series treating the Los Angeles Public Library card like a mythical artifact.
Each episode interviews everyday people who happen to share names with celebrities ("No, not Michael Jackson the King of Pop — Michael Jackson, the janitor at LAPL") and spins their story into over-the-top folklore reenactments.
It ends with one real verified fact about an actual celebrity's LAPL connection.