NIKE X OLYMPICS 2028
Design a large-scale Nike experience that inspires Angelenos to embrace the spirit of greatness and build excitement for the 2028 Olympic Games.
INSIGHT: Skateboarding’s image is loved by spectators but often disliked by those threatened by its freedom.
TURN THE CITY ON SHOWCASE
There’s no limit on where you can skate at when Nike is around.No bail outs, just bangers.
Nike turns the security infested skate spot “Westfield Century City Mall” into an Olympic skate showcase, where visitors spectate and watch their favorite skaters perform their best tricks, and encourage future Olympian skaters.
The bust level is low, so own the spot.
The bust level is low, so own the spot.
Location: Westfield Century city
Pro Skateboarder
Pro Skateboarder
Am Skateboarder