SSENSE
The Ask: Develop an innovative brand solution that strengthens direct consumer relationships, helping brands remain indispensable in a future where Google’s Universal Cart owns the shopping journey.INSIGHT: Shopping for fashion is personal. Strip away that feeling and the chemistry fades.
What if your clothes kept you connected to the next wave before it hits?
TAGGED
A customer buys a limited edition SSENSE tee with a hidden NFC chip in a INSSENSE clothing tag. The customer taps their phone with it to unlock an SSENSE ID and a 24-hour access window.
Features include; early access to new drops, styling submissions, event invites, brand lore and unlockable badges.