UNIQLO
OVERVIEW: We transformed game-day tailgates into an immersive UNIQLO experiences with oversized AIRism T-shirt canopies that provide heat relief and a cooler game-day experience while letting fans experience the brand’s performance technology firsthand.
INSIGHT: about 15,000 people of all ages are treated annually for heat illness sustained during sporting events in the u.s.
Atlanta Olympics
372 of 2,912
People treated for heat-related conditions; 10 patients TRANSPORTED to hospitals.
Mississippi State football season
2 out of 3
of all spectator cases handled by first-aid , HEat related illness
Winconsin v. Alabama
3 out of 4
of Medicial calls were heat-related
THE GAMEDAY TEE
UNIQLO. A cooler EXPERIENCE
HOUSTON,TEXAS
ATLANTA,GEORGIA
MIAMI,FLORIDA
So we created A GAMEDAY OOH that brings the cool factor to the crowd.
We’re introducing one of the Coldest UNIQLO COLLABARATIONS with contemporary artist, SLAWN
Score exclusive UNIQLO x SLAWN game-day tees, available only at tailgates and select hometown stores.
Art Direction and Data Driven Storytelling: Shane Chine and
Micah Sanford