SHANE K CHINE

ART DIRECTION  

FILM

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PROBLEM:  We’ve all seen A good outfit with clean silhouette… then you fill your pockets. Phone, wallet, keys, and headphones; Mostly everything we need for the day ends up stuffed into our pants, turning our pockets into extra baggage and throwing off the whole look.


















INSIGHT: Warm weather means fewer layers and fewer pockets, but never fewer things to carry. Our essentials end up bulking our pockets, disrupting the silhouette we dressed for.







EDC(EMPIRE DOES CARRY)


Life has it’s season of outgrowing your pockets



Paris, France
Soho,New York
E48 DINER (EMPIRE DINER)

Chelsea,New york

Chelsea,New York

E48 Diner is open to everyone, but Coach Insiders get a little more on the menu.

Members unlock exclusive perks that includes a complimentary Empire 48 goodie bag and a special dish made just for the insiders.






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